ABOUT | WHO WE ARE
The question that became a company
The story of our becoming, the values that root us, and the team that makes the magic happen.
How Goodjelly Came to Be
Founder Christine Carron launched Goodjelly® with a single, compelling question: What if the creative adventure doesn’t have to be so hard? What began as a blog for fellow writers seeking a more effective—and a more supportive—approach for consistent momentum has grown into a company on a mission to ignite a global revolution of creative confidence.
It took us a minute (okay, a few years) to effectively convey what we’re up to: we’re not focused on how to do creative work—we’re focused on how to get creative work done. Now that the word is out, we’re excited for the next phase: supporting even more creative changemakers, just like you, to do good in the world—the kind of good that flows when a creative mind is supported, empowered, and jamming.
We’re often asked: Why the name Goodjelly?
Our name is a joyful invitation to creative thinkers everywhere. We want you to know from the get-go that you’re getting something different with Goodjelly. Not the harsh, old-school, productivity norms that box you in and, more often than not, lead to blocks, doubt, and despair.
Instead, we offer a comprehensive, coherent, you-honoring approach to unleashing Radiant Unstoppable Flow—with more ease, confidence, and delight.
Now, that’s some Goodjelly!
The Values at the Root of All We Do
We don’t believe in process as a box—something that constrains, restricts, or snuffs out anyone’s perfectly quirky, creative spark. We believe process is a stage that creativity dances on—the floorboards that offer structure, safety, and the possibility of repeating, rebounding flow.
We draw from systems-thinking, design-thinking, and really any kind of thinking—neuroscience, dance, horticulture—that help us all design rich, dynamic, and impactful creative lives.
We believe every human being has an innate and unique creative rhythm. When you can hear your rhythm, tune into it, and, most of all, jam with it, your creative work will start moving with a level of ease that will likely astonish you.
It takes guts, though—and a dollop of grit—to honor your creative rhythms with such integrity. But when you do? When you nail that?
Your creative progress becomes inevitable. And you become unstoppable.
We’re not fans of playing nice—but we’re so down with playing kind. Every creative adventure comes with slings and arrows. But we don’t think it’s kind to just take the hits, or to grow that oft-recommended thick skin.
No, the true kindness move is embodying this truth for yourself: I matter. Without apology. Without bravado. It starts with you putting yourself on the “mattering” playing field first: I matter. You matter. We matter.
And that changes everything.
We are all about fortifying creative dreams. We design metaphors, models, processes, tools, and metrics to help you take charge of your creative adventure—not through force or punishment, but through Done Certainty, Intrepid Harmony, and Steadfast Enthusiasm.
That’s what we call “getting things done, Goodjelly-style.”
It ensures that both your creative output and the felt experience of your journey are equally awesome.
We are full-on wahoo!—without any palaver woo-woo. Delight isn’t about shallow uplift or performative positivity.
It’s about you knowing you’re doing right by your creative vision.
It’s about you knowing in your bones that you’ve got this.
But most of all? It’s about you being deeply satisfied with your creative adventure—no matter what.
The Team
Christine has been helping people realize their creative dreams since she was ten years old, working as an assistant to her local dance teacher, making sure the little kids rocked their recitals. The love of teaching, helping people succeed, and creativity in motion has been the throughline of her studies and work.
Her early career as a process improvement consultant and project manager took her across the globe, giving her the gift of working across cultures, industries, and continents. She has partnered with thousands of diverse, creative thinkers. Through that experience she cultivated a deep understanding that the most effective productivity practices boost creative freedom, confidence, and flow.
With that awareness, her approach to creative productivity took root, developing into the Jam Method™ and the entire Jam Toolkit: a rich ecosystem of processes and frameworks that help individuals and teams work with themselves, rather than against. It’s a new paradigm of productivity filled with systems-smarts, agency, and kindness.
As the founder and CEO of Goodjelly, she continues to innovate around creative productivity with her team and the inspiring creative thinkers Goodjelly supports. That work models a foundation Goodjelly principles: process, like creativity, is dynamic and ever evolving.
When Christine is not out and about doing the Goodjelly work, you might find her on long walks with Wonder Dog, dancing tango, or in imagining a plot twist for her current novel-in-progress.
CHRISTINE CARRON
Founder & CEO
CHRISTINA BAKER
Operations Specialist
Christina is a poet and homeschooling mom of five who was introduced to Goodjelly by a writing friend and has never looked back.
After studying Classics and Latin at Tulane University in New Orleans, Christina went on to teach for a few years before staying home to raise her children. Around that time, she began to renew her love for the practice of writing. She has written and published in multiple genres for children and adults, and currently helps edit an independent local newspaper. About fifteen years into her writing journey, she joined her first Goodjelly program, and when a position opened up at Goodjelly, she jumped at the chance to help share Goodjelly with the world.
When she’s not scribbling poetry or managing message boards, you might find Christina reading to her kids (even the teenagers), working in the garden, or roadtriping to the mountains.