ABOUT US
Who We Are
How Goodjelly began and the thinking—and people—that shape it.
How Goodjelly Came to Be
Founder Christine Carron started Goodjelly® with a simple, but seemingly radical, assertion: The creative adventure doesn’t have to be so hard.
The first iteration of Goodjelly was a blog. Christine shared her ideas with her fellow writers, seeing how frustrated many of them were by the unreliability of their progress. At first, she focused on practical ways to generate more flow, always emphasizing the distinction that knowing how to do creative work is different from knowing how to get creative work done.
Over time, she wove in how agency and inner solidarity impact progress—perspectives she’d honed over thirty years of leading process improvement initiatives. In 2022, she officially launched Goodjelly with the first Jam Experience cohort, creating a container for high-capacity individuals to develop the craft of making progress. Since then, the same steadying results occur with every cohort: force and over-efforting fall away, and progress not only becomes more reliable—it becomes inevitable.
We’re often asked: Why the name Goodjelly?
The “be productive” paradigm is linear, exacting, and simply not harmonious with the expansive nature of creative work. For many high-capacity individuals, trying to make themselves “be productive” has convinced them that making progress is something to be endured rather than something that can be crafted.
Christine wanted a name that immediately conveyed a different paradigm. One where each person doesn’t have to submit to a set of dictates that were never designed for creative work, but, more importantly, were never designed for them.
Only the person doing the creative work can design a way of crafting progress for that work that matches the way they actually think and create—just as pre-industrial artisans of old did. Seeding a renaissance in the art and craft of making progress is what Goodjelly is all about.
The Team
Christine Carron is the founder of Goodjelly®, where she helps people committed to meaningful work stop trying to “be productive” and start crafting progress instead. Her approach is grounded in a simple, but uncommon premise: it is possible to engage with creative work in a way that doesn’t just make progress reliable—it makes it inevitable.
Before founding Goodjelly, Christine spent over thirty years as an international process improvement consultant and business analyst with an operational focus. During that time, she observed a consistent pattern: progress becomes inevitable when structure supports agency and adapts to how each person thinks and creates. From that lived experience, she developed Goodjelly’s Jam Method™, an integrated map for crafting progress.
Today, Christine works with high-capacity individuals across business, academia, and the arts who are no longer willing to trade inner alignment or sustainability for output. She continues to innovate and refine her thinking on the art and craft of making progress, building a dynamic body of work focused on how to make progress inevitable—without strain or depletion.
CHRISTINE CARRON
Founder
CHRISTINA BAKER
Operations Specialist
Christina is a poet and educator. She has written and published in multiple genres for children and adults, and currently serves as an editor of an independent local newspaper.
Fifteen years into her writing journey, she completed the Jam Experience. When a position opened up at Goodjelly, she jumped at the chance to help shape and share Goodjelly with the world.