Who We Are

Founder Christine Carron started Goodjelly® with a simple, but seemingly radical, assertion: The creative adventure doesn’t have to be so hard.

The first iteration of Goodjelly was a blog. Christine shared her ideas with her fellow writers, seeing how frustrated many of them were by the unreliability of their progress. At first, she focused on practical ways to generate more flow, always emphasizing the distinction that knowing how to do creative work is different from knowing how to get creative work done.

Over time, she wove in how agency and inner solidarity impact progress—perspectives she’d honed over thirty years of leading process improvement initiatives. In 2022, she officially launched Goodjelly with the first Jam Experience cohort, creating a container for high-capacity individuals to develop the craft of making progress.

Since then, the same steadying results occur with every cohort: force and over-efforting fall away, and progress not only becomes more reliable—it becomes inevitable.

We’re often asked: Why the name Goodjelly?

Traditional productivity norms optimize for constant, linear progress. It makes us think we have to churn out work like we’re an assembly line. But we are not assembly lines, and the expectation of constant, linear output doesn’t work effectively with the cyclical, rhythmic nature of creative work. For many high-capacity individuals, trying to make themselves “be productive” has convinced them that making progress is something to be endured rather than something that can be crafted.

Christine wanted a name that immediately conveyed a different paradigm. One where each person doesn’t have to submit to a set of dictates that were never designed for creative work, but, more importantly, were never designed for them.

Only the person doing the creative work can design a way of crafting progress for that work that matches the way they actually think and create. Sustainable productivity is productivity that adapts to you—and that’s what Goodjelly is all about.